Paso Research have already conducted analyses with this method in many countries and for a long list of clients. Now Paso Research will expand and focus the sales effort because the Paso Test concept has proven it’s worth by having many clients return to repurchase.
The report will typically be between 30-60 pages. The report will of course be larger when we analyse the details of what creates the user experience, (both good or bad), on yours and your competitors website.
By measuring relatively how many users would complete a planned action before they enter the website, we are able to determine how many respondents were able to find the information for a product and order it.That way, we will get the best possible estimate on how much better or worse the conversion rate of the competitors is.
Paso Research have focused development on how first-time users experience the website. The first seconds are crucial and since the respondents do not know who Paso Research conduct the test for, it is a solid and precise measurement. Pase Research also uncover the behindlying reasons to some extent. Just ask and we will demonstrate a lot more of this to you.
Every step can be tested individually so you will be able to find out exactly where your website preforms or underperforms compared to your competitors. Very often the results are quite surprising.
Paso Research International 